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Sun brings iForce network to Dubai
DUBAI - Sun Microsystems Middle East & North Africa brought its entire iForce partner network from the Middle East and North Africa (MENA) to Dubai to learn first hand and about the company's focus on solution selling and strategise on further growth in the new financial year.A number of regional channel incentives, targeted at increasing the market penetration of Sun's channel partners, were launched at the partner summit.
The Sun iForce partner event, held in early September, was attended by high-level decision makers from Sun who discussed topics such as Sun's solution roadmap for the next year, tactics to increase sales in specific industry sectors, and the benefits of Sun's regional channel development partner (CDP) model.
Sun partners including MDS and CNS in the UAE, Jeraisy from the Kingdom of Saudi Arabia, Diyar and ITS in Kuwait, Oman Computer Services and Synergy Log-in from Oman, Omnix from Qatar, Promise from Egypt, Jordan's STS, Lebanese partners ACT and Omnisystems, TMI from Tunisia, Dimension Data in Algeria, and the Yemen Computer Company sent executives from their organizations to the iForce partner summit.
"Because Sun serves end-users in the Middle East both directly and through our certified partners, the strength of our channel is vital to ensure a consistently high level of service across the region.Market share gains in the emerging market segment as well as in industries such as retail and banking can be attributed in part to the commitment of Sun's channel partners," said Sun's newly appointed managing director for the MENA region, Mehmet Iyimen.
"Our aim is to keep the channel network as informed as possible about the company's new solutions and corporate direction, while understanding firsthand any challenges that Sun's channel is facing in the Middle East.The partner summit also gives us a platform to educate our regional partners about the alliances we're forging with global software vendors and systems integrators," added Stavros Vougas, channel and marketing manager, Sun Microsystems MENA.
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