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Sri Lanka Business Council, NCE ink partnership deal to promote export products and services
Shiham Marikkar, CEO and secretary-general of National Chamber of Exporters Sri Lanka with Suren Swaminathan, chairman, Sri Lanka Business Council. — Supplied photo
50 multi-sectoral Sri Lankan Export ventures are participating as exhibitors at the Sri Lanka Export Brand Exhibition.
The Sri Lanka Business Council (SLBC) for Dubai and Nothern Emirates has partnered with The National Chamber of Exporters (NCE) of Sri Lanka and currently spearheading a trade exhibition concurrently with Dubai Expo 2020, under the banner ‘Sri Lanka Export Brands’ to showcase Sri Lankan export products and services to exporters.
The exhibition — which concludes on February 20, 2022 — forms the ideal platform for Sri Lanka to create awareness for products and services and explore the immense opportunities of the Middle Eastern Region. The Expo mainly focuses on attracting potential buyers from the UAE as well as from other neighbouring countries mainly from the Middle East and North Africa Region.
Along with the support of the Sri Lankan missions, The SLBC and NCE is coordinating with Trade Chambers to attract and invite potential buyers to visit the ‘Sri Lanka Export Brands’ exhibition. Through these efforts and strategic event dates coinciding with Gulf Food Expo 2020, the Sri Lanka Brand Exhibition can expect a higher number of regional visitors and UAE nationals to visit the exhibition.
50 multi-sectoral Sri Lankan Export ventures are participating as exhibitors at the Sri Lanka Export Brand Exhibition, ranging from food and beverages, spice and spice based products, herbal and ayurvedic products, packaging, gems and jewllery, water purification, rubber and rubber based products, tyres, floriculture and horticulture and confectionery to name a few.
The SLBC and NCE is encouraging visitors to meet Sri Lankan exporters and to explore the best ethically manufactured products from Sri Lanka. The UAE and Dubai have shown the world resilience, visionary leadership during this pandemic.
The business rebound was faster than other countries. With its relaxed rules it’s ease of doing business the SLBC encouraged the the National Chamber Exporters to visit and showcase their products and services. They could also explore other opportunities of expanding their business by opening offices here. — business@khaleejtimes.com
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