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SPPC made SR396 million from the IPO, which ended recently.
"The amount will be used to improve content and develop knowledge industry making use of the latest and advanced technology available in the world," said Prince Faisal bin Salman, chairman of SRMG.
SPPC was the first printing company in the Middle East to launch an IPO. More than 1.3 million subscribers invested over SR540 million in the five-day offering, which was managed by Samba Financial Group.
The company offered 18 million shares worth SR396 million in the IPO, including 5.4 million to individual subscribers. According to final results, the IPO was oversubscribed by 36.4 per cent. Investors were allowed to buy a minimum of 10 shares and a maximum of 100,000 shares at the rate of SR22 per share.
"The shares allocated to individual investors were oversubscribed by 455 percent," said Eissa Al Eissa, the CEO of Samba. As a result, the bank increased the allocation to individual subscribers from 5.4 million to nine million.
"The big turnout of investors proved the confidence of Saudis in the future of SPPC — the largest printing company in the Arab world," Al Eissa said.
The IPO values SPPC at SR1.32 billion. The company's turnover reached SR312 million last year, up 27 percent from 2005. It was established in Jeddah in 1963 as Madina Printing & Publishing Co. and changed to SPPC in the middle of 2006.
Prince Faisal highlighted SRMG's strong financial position and liquidity, adding that the earnings from the SPPC IPO would further improve its position.
"Even without the IPO amount, SRMG's financial position remains strong, enabling it to carry out its strategic plans and projects while ensuring high level of quality in all its products," he said. SRMG can provide good monetary supply through its operational activities," he added.
"The amount will definitely help the group's subsidiary companies to diversify their investments in areas such as content management, information technology and knowledge industry, acquiring the latest technology available in world market," he said.
Prince Faisal said that SRMG officials have started contacting international companies specialised in information technology and content management in order to discuss prospects of partnership and cooperation in the field.
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