Sony Business to unveil latest technology at Cabsat 2004

DUBAI - Sony Business Middle East and Africa (MEA) will be showcasing its new era AV & IT media technology including the Professional Disc (XDCAM) format, Sony High Definition (HD) products which will include the HDCAM and CineAlta range, and an 'A/V Network Production' environment at the Cabsat 2004 that will be held at the Dubai World Trade Centre from February 8.

By Clarence Michael

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Published: Wed 4 Feb 2004, 1:18 PM

Last updated: Thu 2 Apr 2015, 11:50 AM

Dan Taylor, Deputy General Manager, Professional Services, Sony Business MEA, said: "Besides this, the Sony Professional Services (SPS) will have a team of expert consultants at the stand to discuss with visitors, integrated end-to-end system solutions for broadcast and media organisations - from the smallest NLE suite to a complete broadcast station. SPS will also be demonstrating their ability to deliver these solutions using their broad range of expert knowledge and experience that exists both within SPS office in Dubai and SPS team in Europe." The latest in Sony High Definition (HD) products that will be on display include the HDCAM and CineAlta range. These HD products will demonstrate how true HDTV extends the whole viewing experience, taking television program and film production to a new level of quality and efficiency.

Nigel Thompson, A/V Production, Marketing Manager, Sony Business MEA, said: "Producing in Standard Definition (SD) does not get Television and film producers the superior look and feel of film although there are huge benefits in terms of production time and cost. HDCAM is 'the' solution that addresses picture quality and production time/cost issues. HD actually makes programmes broadcast today in SD, look much better deriving an extra richness and depth visible to the viewer. The large number of programmes now shot on HD for broadcast in SD, are a testament to this."

Professional Disc (XDCAM) format, Sony's most important product format introduction since Digital Betacam in 1993, represents a leap forward in how broadcasters and in particular 'News' people can now work. It breaks new ground in broadcast acquisition, delivering specific benefits not only in traditional terms of speed and flexibility but importantly in terms of operational costs and workflow.

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