Showroom of Honda at Dubai Festival City

The President of Honda Motor Europe, Middle East and Africa, Shigeru Takagi and Omar Al Futtaim, CEO, Dubai Festival City

By A Staff Reporter

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Published: Thu 23 Dec 2004, 10:47 AM

Last updated: Mon 28 Nov 2022, 6:53 PM

Have broken ground on the site of Honda’s new purpose-built showroom at Dubai Festival City, the waterfront city-within-a-city being developed on the banks of Dubai creek.

Trading Enterprises’ Dubai Festival City’s Honda showroom will be specifically designed to display Honda’s range of cars, motorcycles, marine and power products in a single customer-centric, lifestyle-oriented showroom in Dubai Festival City’s automotive retail park.

“The Honda showroom is yet another first-class car retail facility at Dubai Festival City that will help transform Dubai Festival City Al Rabat Road into the automotive centre of Dubai,” said Al Futtaim. “The new Honda showroom concept is focussed on the buying experience and will offer an exciting alternative to the way customers currently make a buying decision on Honda products.”

The 5,250 square metres Honda flagship showroom will feature an internet-café as the centrepiece of the Japanese-style double-storey display area.

Dubai Festival City’s automotive zone will be part of a landscaped retail park to be built close to Al Rebat Road and easily accessible with ample car parking for customers.

“Honda is a welcome Dubai Festival City tenant. Honda’s brand ethos of turning today’s dreams into reality is closely aligned with that of Dubai Festival City – which is to deliver aspirational lifestyles and totally revitalise the retail experience,” said Al Futtaim.

“Both brands also share a solid commitment to people, society and the environment.''


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