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Sharaf DG opens new outlet at Mushrif Mall
ABU DHABI - Sharaf DG, the nation's largest electronics retailer has expanded its presence in Abu Dhabi by opening its second store in the capital's Mushrif Mall.
- PUBLISHED: Fri 19 Aug 2011, 11:59 PM UPDATED: Fri 21 Jun 2024, 11:39 AM
Sharaf DG's new store is part of plan to capitalise on the phenomenal success of their first venture into the capital, earlier in the year.
Yasser Sharaf, MD, Sharaf DG, said his electronics store at Abu Dhabi Mall has enjoyed “a steady growth in sales since opening in April, despite the challenging market scenario.”
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The opening of the second store is in line with the company's plans to be the number one electronics retailer in the UAE in terms of service, store locations and product availability, he said.
Later this year the brand will also open outlets in Al Ain and Fujairah, ensuring coverage across the UAE.
The Mushrif Mall store is the 18th outlet for the electronics retail powerhouse in the Middle East, which runs a store in Bahrain also.
Located on the second floor of the mall, the 15,000 sq ft Sharaf DG store opened its doors to the public through a soft launch on Thursday.
More than 200 brands will be showcased at the retail outlet making it an ideal location for local residents, expatriates and visitors alike.
Abu Dhabi residents can look forward to attractive Eid Ul Fitr offers at Sharaf DG as the retail giant is taking steps to ensure that unmatched offers are available to customers in the UAE capital. Commenting on sales trend, Yasser Sharaf said,“So far this year, we have seen a steady growth in our top line & bottom-line and are confident of continued business growth across UAE.
He said his network of sixteen stores covers Abu Dhabi, Dubai and Sharjah.
“Our new store is the perfect platform for us to pledge our commitment to further expansion in the UAE, which will also include opening stores in Al Ain and Fujairah later in the year.”
The managing director said “Sharaf DG is dedicated to providing the most extensive range of products for the best value and with excellent customer service”.
The interior of the store has been designed in keeping with the Sharaf DG 'touch and feel' shopping experience model whereby they can pick up products and get a hands-on experience with a chance to test-drive the features and functionality of all the products on offer before buying.
haseeb@khaleejtimes.com
