Shaikh Hamdan opens Dh30m Ajmal perfume plant

DUBAI - Shaikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and UAE Minister of Finance and Industry, yesterday inaugurated Ajmal Perfumes' new Dh30 million manufacturing facility in Al Quoz industrial area in Dubai.

By Isaac John

Published: Mon 12 Jan 2004, 10:05 PM

Last updated: Thu 2 Apr 2015, 12:05 AM

The facility, equipped with the latest European technology for key processes such as blending, filling and packaging, has a daily production capacity of 50,000 bottles of fragrance in single shift.

Nazir Ajmal, Ajmal Perfumes' Marketing Director and Chief Perfumer, said the new capacity, up by 300 per cent, would be sufficient to meet the growing market requirements for the next several years. He said the AGCC perfume market, currently estimated at $2 billion, is on an upswing. The market size in the UAE is around $500 million. "With the boosted capacity and expanded facilities, Ajmal, which has a turnover in excess of $200 million, is better-positioned to sustain its market leadership. At present, some 80 per cent of its production is consumed by the regional and local markets. With the new capacity addition, we hope to boost our exports," he said after the inauguration ceremony.

Ajmal said output has been growing at 25 per cent a year, necessitating the investment in a new manufacturing facility resulting in a three-fold per cent rise in production capacity. Product demand is expected to increase with the company's participation in large retail initiatives such as DSF and DSS as well as other consumer promotions.

"Increased demand in the AGCC and export markets for our products year-on-year has compelled us to invest in new production facilities to boost our manufacturing capability." Besides meeting consumer demand, research and development is vital to Ajmal's future success. In the perfume industry, innovation is crucial and we constantly explore new techniques to produce creative, quality raw materials and fragrances to meet changing customer needs," Ajmal said. Present at the inaugural event was Hamad Ahmad bin Sougat, Chairman, Ajmal Perfume Manufacturing. "We would like to thank His Highness Shaikh Hamdan for joining us in marking a very important milestone in Ajmal's history. We value the partnership we share with the UAE government and are confident it will continue to develop and grow as we will spare no efforts in playing an active role in promoting the success of the UAE," Sougat said.

Ajmal said Ajmal Perfumes, one of the longest-established regional companies to be headquartered in Dubai, is committed to contributing to the continued growth of the UAE economy. The new 147,000-square foot facility includes a Research and Development (R&D) wing, manufacturing units, and a fully-automated packaging wing. Of the total Dh30 million investment, Ajmal has invested approximately Dh5 million in its R&D unit. Besides blending and testing, R&D must ensure fragrances meet Saudi Arabian Standards Organisation (SASO) criteria, the region's international quality authority. The company has also invested a further Dh7.5 million in additional machinery, involved in packaging and other key processes. Ajmal said his company's move to its new manufacturing plant reflects company strategy to consolidate its presence in the region.

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