Seagate eyes ME for business expansion

DUBAI — The worldwide leader in design, manufacture and marketing of hard disc drives, Seagate, has prioritised the UAE and the whole Middle East for its business expansion, saying the region's high economic growth is comparable to fast growing countries of Brazil, Russia, India and China (BRIC).

By Jose Franco (at Gitex)

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Published: Mon 10 Sep 2007, 9:10 AM

Last updated: Sat 4 Apr 2015, 11:35 PM

Marc Jourlait, vice-president for global marketing, Seagate, said the US firm is seriously considering expanding in the BRICME (BRIC plus the Middle East) market, which will have a 50 per cent growth for the next three years.

He added that BRICME will have a 30 per cent increase in its demand for high-power, energy-saving and security enabled hard discs (HDs) for the next three years.

Seagate now holds 33 per cent of BRICME's HD market, and aims to capture a 45 per cent share by 2010, Jourlait said in a Press conference at the ongoing Gitex Technology Week, the region's largest annual ICT trade show in Dubai.

The company yesterday unveiled at Gitex its new HDs and retail solutions offering businesses and other consumers the chance to "create, share and protect their digital content more easily, more securely and more powerfully".

Jourlait said Seagate's sixth generation HD — Cheetah 15K.6 — for instance, offers 50 per cent more capacity, 28 per cent more performance capability, 61 per cent more savings in power, and 14 per cent more reliability than the existing HDs.

US-based Seagate has opened new service centres in Cairo and Dubai, and nine sales outlets across the Middle East and Turkey as part of its ongoing expansion programme. The company will have its "entire web and marketing collateral in Arabic", and a major presence in the region by end-2007, he stressed.

Company officials said that BRICME's increasing population has great purchasing power and is becoming sophisticated in terms of buying and using digital devices and applications. They even noted that homes have already outpaced businesses in terms of virtual storage demand.

"When consumers generate highly personal, irreplaceable content such as photos and videos, they need simple to use, comprehensive, secure storage solutions that can help safeguard that content and make it available anytime," said Bill Watkins, CEO of Seagate, in a statement.

Officials said Seagate delivers powerful ICT products from enterprise computing to consumer electronics, home entertainment, security and mobile applications.

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