Sasch opens new outlet

Lisa Rose'n, managing director of BuHumaid Enterprises, said: "Sasch was launched in the UAE having joint interest with Sasch Italy and BuHumaid Enterprises, when both parties confirmed that there was a market gap for Italian Street Fashion for Men & Woman. The brand offers different lines under one brand, where teens, classic and fashion lines are created under the Sasch label."

Sasch's "Total Look" embraces a large range of products from Denim Jeans to classic to high fashion ready to wear garments, such as shirts, jackets, T- shirts and accessories. Worn by celebrities in the music world and stars in show business, Sasch is at the forefront of up to the minute fashion trends, launching 4 collections per annum along with smaller flash collections that is a rapid response to current fashion trends.