Samsung to manufacture 100m phones this year

DUBAI — Samsung yesterday announced that it will manufacture 100 million mobile phones which account for over 15 per cent of the total number of mobile phones produced every year world wide.

By Karim Raef

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Published: Tue 12 Jul 2005, 10:21 AM

Last updated: Thu 2 Apr 2015, 4:38 PM

Sathish Shenoy, General Manager Samsung Division, Eros Electricals, told Khaleej Times on the sideline of the Press conference to announce the launch of the two latest Samsung mobile phones SGH 630, and SHG 730, "We will produce 100 million mobile phones this year, with around 8 million a month. Samsung mobiles are now number two brand in the world in terms of value, and number three in terms of units. We know hold the second place in the world's market share."

Based on its vision of 'digital convergence' where everything will be integrated through networks, Samsung Electronics has currently positioned itself into four main business units, Home Network, Office Network, Mobile Network, and Core Components. From there Samsung Electronics, has the biggest computer chip , and plasma factory in Korea. "When we put the world's biggest computer chip factory in Korea, people thought we are crazy, they wouldn't believe that any one could put a factory that size, even the Japanese thought we will fail. Today we have became the largest because we could foresee things," said Shenoy.

Talking about the Samsung mobiles. Shenoy said, "we have sold 150,000 units in the third Quarter around UAE. The business have become very comparative with big players, so we have to find a differentiator in our phones which are the designs and some of the elements, like putting more memory which is our strength. Our phones are different, we have introduced in our phones a two mega pixel camera, and soon the three megapixel camera phones will be available by the end of the year, Its not a phone its a multimedia device. By launching SGH E530 and SGH E730, Samsung is offering the consumer handsets that are modern, technologically advanced and fashionable"

Shenoy revealed to Khaleej Times that their latest product will be a multimedia player.

"The YPT8 is our latest product which will be launched by the end of this month, It is a video and an mp3 player which is introduced for the first time in the world by Samsung. After the launch of the YPT8 there will be a newer virsion with a built in camera, and a three mega pixel mobile phone."



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