Samsung to introduce new mobile phone range on German market

BERLIN - South Korean electronics concern Samsung plans to introduce a new series of mobile phones on the German market in a bid to catch up with its rivals, the company said Sunday.

By (DPA)

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Published: Sun 3 Sep 2006, 8:09 PM

Last updated: Sat 4 Apr 2015, 4:14 PM

‘We’ll soon be nching new models, which we hope will help us increase our share of the market,’ said Samsung’s head of German operations, Seung Kak Kang.

‘The new models are already available in some countries such as Britain and we can already detect an improvement there,’ the manager said at the IFA consumer electronics fair in Berlin.

Samsung, the third-biggest producer of mobile phones, saw its second-quarter turnover grow at a slower pace than that of rivals Nokia and Sony-Ericsson, causing its market share to shrink.

Unlike its main competitors Nokia and Motorola, the South Korean company is banking on medium-priced and top-of-the-market mobile phone models.

The company also hopes to benefit from the introduction of cellphones with television capability, although sales for this sector have yet to take off in Germany, Kang said.

‘Maybe mobile phone television will gain popularity in the coming year,’ he added.

Kang said he was happy with television sales in Germany, which received a huge boost from this summer’s World Cup, cementing Samsung’s position as market leader.

The World Cup helped sales of flat screen televisions, but figures were below market expectations and the industry was hoping for an improvement in the fourth quarter because of the Christmas trade.

The world’s major consumer electronics retailers usually order their Christmas stocks at the IFA.

Samsung says it has a annual turnover of 2 billion euros (2.5 billion dollars) in Germany. In addition to consumer electronics in also manufactures white goods like refrigerators and ovens.

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