Samsung sees Mideast mobile phone market growing to 60m by 2005

DUBAI - Samsung Electronics, which is targeting the number one position in cellular phone segment in the Middle East by 2005, said mobile phone subscription in the region would touch 60 million with the UAE accounting for some four million subscribers in two years by building on its current penetration rate of 72 per cent.

By A Staff Reporter

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Published: Tue 26 Aug 2003, 11:52 AM

Last updated: Wed 1 Apr 2015, 7:52 PM

The Korean digital leader, currently placed number two in the region, also forecast that the Middle East region would witness an yearly mobile phone subscription growth of 13-15 million over the next two to three years. This year, the region's mobile phone subscription is to touch some 35 million.

According Sudhir Nair, sales and marketing manager of Samsung Gulf Electronics, recent figures made available by leading European research group, GfK, put Samsung in leading positions across the Middle East, in terms of mobile phone sales: number one position in Iran and number two position across AGCC countries including the UAE and Saudi Arabia. Samsung also enjoys number two position in Pakistan.

He said Samsung's vision is to be the leader in the mobile phone industry.

"We have definite plans to reach the No.1 market share by year 2005. The company has already achieved this position in Iran and we are very close to top position in other markets in the region," he said.

Steve Han, senior manager, Telecommunication, Samsung Gulf, said the launch of Samsung's latest range of colour TFT-LCD mobile phones would serve to re-ignite the regional mobile communications industry. "As the global technology leader, and among the largest manufacturers of mobile phones, Samsung aims to differentiate its products by constantly incorporating new and innovative design and technology elements that deliver tangible value to customers," he said.

Yesterday Samsung unveiled two new mobile phones: the SGH-C 100 and SGH-S500. The Cl 00, a bar-design mobile phone, is encased in a sleek form making it one of the slimmest mobile phones available in the market.

He said Samsung achieved its leadership position in the industry due to its technological and marketing strengths. Samsung was the pioneer in introducing the best TFT colour display screens in the mobile phones and was also the first company to introduce dual LCD phone technology that has become an industry norm in the folder phone market. "Innovation based on customer feedback is key to our growth worldwide and it will enable us to rapidly gallop towards the number one position in the Middle East."

"The advent of colour phones, camera phones and the recent MMS revolution, were the key drivers in catapulting Samsung's growth in the mobile phones industry. With our range of innovative phones such as the SGH-V200 camera phone, which is also tn-band, MMS and GPRS-enabled (General Packet Radio Service), and the SGHT500, Samsung will continue to enhance its position in the regional mobile communications industry," said Han.

"Samsung has always kept high standards of quality for its entire product range, thereby placing itself as the top tier manufacturer of Consumer Electronic products. Recent survey has shown that Samsung mobiles have the lowest repair rate among all other manufacturers. We have a large service set-up in Dubai to cater to the requirements of this region. Effective afier Sales Service is our utmost priority." concluded Nair.

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