Salam standard opens

Salam Standard, the world's first online hotel reference tool dedicated to Muslim travellers was launched at the inaugural World Halal Travel Summit & ExhibiAon (WHTS15), in Abu Dhabi.

The unique standard, which provides information on "Muslim-friendly" amenities and services available at hotels and resorts around the globe, caters to the specific accommodation requirements of Muslim travellers, who spent more than $142 billion on tourism in 2014, according to Thomson Reuters research.

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"With this figure set to rise to more than $233 billion in 2020, which accounts for 25 per cent of total global travel expenditure, there is a need to provide this influenAal group of travellers with tourism products that make them feel at home," said Salam Standard creator Faeez Fadhlillah, the CEO and co-founder of one of Asia Pacific's leading travel and tourism companies, Lagisatu Travel Sdn Bhd.

"Salam Standard provides Muslim travellers with a one-of-a-kind reference tool, enabling them to choose Muslim-friendly accommodaAon that adheres to their Islamic principles."

- business@khaleejtimes.com