Sahara to offer cheaper laptops

NEW DELHI — Sahara Computers and Electronics Ltd (SCEL), a joint venture between South Africa's Sahara Computers Ltd and the Sahara India Pariwar, could soon offer laptops for below Rs25,000.


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Published: Tue 20 Jun 2006, 10:37 AM

Last updated: Sat 4 Apr 2015, 3:25 PM

"Laptops with a price tag of less than Rs25,000 is not a remote possibility any more, as the average cost of production has come down drastically over the years due to growing sales volumes in the Indian market," SCEL chief operating officer George Van Der Merwe told IANS.

"It is not the cost but the taxes that are compelling us to price the laptops slightly above Rs25,000. If the government can liberalise the tax structure a bit, sub-25k notebooks are a real possibility," Merwe said.

However, with growing sales volumes, SCEL is looking at the possibility of breaking the barrier, he added. SCEL has already announced its intent to invest Rs4 billion in the Indian market over the next couple of years with a major focus on small cities and towns.

"We think the future lies in smaller towns and cities, where a huge untapped market exists. SCEL is focusing on that in a big way," Merwe explained.

As part of its marketing strategy, the company has also introduced a range of consumer electronics products in the Indian market.

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