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Rolls-Royce Motor posts 150% Middle East growth
DUBAI — Rolls-Royce Motor Cars has seen sales in the Middle East grow by over 150 per cent during the first three quarters of 2010, in comparison to the same period last year.
This achievement follows Rolls-Royce’s announcement that the manufacturer had doubled sales in the region in the first half of the year . Rolls-Royce Motor Cars, CEO, Torsten Müller-Ötvös, said: “The Middle East region is one of Rolls-Royce Motor Cars most important markets and will be key to continued growth worldwide. Strong sales for the new Ghost, sustained demand for the pinnacle in automotive luxury- the Phantom family and a unique, flexible Bespoke personalisation program have all contributed to the outstanding results in the Middle East.”
Four of the world’s top 10 selling Bespoke dealers are based in the Gulf region. Bespoke is Rolls-Royce’s offer for a further individualisation of the motor car beyond the option list. The level of personalisation that can be achieved thanks to the skill of designers and craftspeople working in Goodwood, help make each Rolls-Royce model as individual as its owner’s fingerprint. “The Middle East is home to Rolls-Royce’s most discerning customers and as such our Bespoke programme, which allows customers to realise their personal vision for their own car,” concluded Müller-Ötvös.
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