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Rivoli unveils exquisite range of mobile phones

DUBAI - Dubai-based Rivoli Group has introduced Vertu, an exclusive personal communication instrument, in partnership with a UK firm.

The Rivoli Group, one of the largest importers and retail specialist for elite international watches and other luxury brands and accessories, has signed a partnership agreement with Vertu, a company based in the United Kingdom, to offer their exquisite collection of mobile phones to the UAE and Qatar markets.

Vertu fuses the best in craftsmanship, precision engineering, proven technology, high performance and a unique personal service, into one groundbreaking invention appealing to the most discerning customer. The Vertu collection is available at select Rivoli outlets in Abu Dhabi, Dubai and Doha.

Assembled by hand, this collection uses only quality materials, including a scratch resistant sapphire crystal face, ultra strong highly polished ceramic, fine leather for better grip and jewelled bearings that are fitted under each key, ensuring precision and longevity. Vertu instruments are available in quality stainless steel, stainless steel with yellow metal, 18 carat yellow gold, 18-carat white gold and platinum, all individually hallmarked.

"With their well built distribution channel, extensive retail expertise and rich local contacts, the Rivoli Group is an ideal partner for us to establish our brand in new markets like the UAE and Qatar," said Arnaud De Schuytter of Vertu.

Ramesh Prabhakar, Managing Partner of the Rivoli Group, said: "The linkage of a luxury watch and accessories portfolio with luxury mobile phones, compliments our existing product offering and the target segment we cater to. By adding Vertu to this environment, we will furthermore promote the clear definition of the high-end positioning of our stores."

A dedicated Vertu Concierge key on the side of the phone allows Vertu clients to connect to a team of operators who have specialised information and offer assistance in major cities around the world.

The Concierge can offer everything from product support and information, to benefits and insider advantages from a network of travel specialists, hotels and members-only facilities such as gyms and sporting clubs. Whether the client is at home or abroad, Vertu Concierge is on call 24 hours a day, seven days a week.