Rivoli seeks to grow into Dh1b mega retail chain

DUBAI - The Rivoli Group, a leading retail operator with a diverse portfolio of international brands, is pressing ahead with a restructuring programme aimed at propelling it as a mega chain of 250 outlets with a Dh1 billion turnover.

By Isaac John

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Published: Tue 26 Aug 2003, 11:48 AM

Last updated: Wed 1 Apr 2015, 7:52 PM

Ramesh Prabhakar, director and CEO of Rivoli Group, said in the next five years, the group would focus on expanding its retailing and distribution systems in the UAE and lower Gulf to sustain an average growth of 20-25 per cent.

Currently, The Rivoli Group operates some 115 retail outlets in the region. "We will seek to create new standards of quality and service in this region as we continue our focus on consolidating the group's core retail operations that have helped Rivoli usher in a new quality benchmark into Dubai's vibrant luxury shopping environment."

Ruling out any drastic diversification agenda in the Group's new growth strategy, Prabhakar said all future expansion would be confined to Rivoli's core retail business. "Our forte is retailing. As we have yet to optimise this strength, we will remain a retail operator for the foreseeable future."

He said Rivoli, now a synonym for luxury brands, would be adding several new prestigious names in different product categories compatible with the current range in the coming years. "And, in line with our tradition as a brand- builder, we will use our marketing competency to bring several more global brands and nurture them to leadership positions in the region," he said.

Under Rivoli's umbrella, most brands were able to attain an enhanced profile in the region thanks to the group's aggressive and innovative marketing approach, he pointed out.

"Our mission is to be the strongest retailer in the region, offering the finest international luxury brands of lasting value and emotional appeal in ideal environments and with the highest standards of service and commitment," he said.

The Group, which since its inception in 1988, has been recording a vibrant growth in the region's buoyant luxury retail environment, will be adding 20 new outlets every year. "Over the past five years, the group has become one of the largest importers and retailers of luxury brands in the Middle East. While our emphasis will continue to be in the UAE, we will be looking at new opportunities in other regional centres in our expansion programme," he said.

As a brand-builder, Rivoli has succeeded in creating new standards of quality and service in this region. " Now that we have realised these goals, the current strategic thrust is to build on this success and to expand our exclusive portfolio. The group will continue to search for, and identify opportunities to service new areas that are in line with our aggressive growth objectives and continue to open new outlets in the Emirates and in the neighbouring countries," he said.

The array of international brands the group represents includes Montblanc, Longines, Dunhill, Links of London, Glashütte, Carl F. Bucherer, Milleret, Hour Choice, Kenzo, Bang & Olufsen. The group's retail network comprises some 29 Rivoli Stores, 45 Hour Choice watch outlets and numerous boutiques of various franchises.

Some six Rivoli textile stores, which have an impressive portfolio of designer fabrics and professional tailoring services, is also part of the group retail network. Hour Choice, the group's relatively new line of watch stores, caters to a demographic profile that is not reached through the Rivoli network.

Since February 1999, The Rivoli Group has opened 45 'Hour Choice' outlets in strategic, non-traditional locations such as major supermarkets throughout the UAE, Oman, Bahrain and Qatar. By the end of this year, Hour Choice will have 50 outlets and by next year it would grow into a 60-store chain.

Apart from the retail operations, the Group also manages the duty free operations and onboard sales for several of the leading brands it represents. The area being covered by travel retail division spans the Middle East, India, the Maldives and Cyprus and includes listings on the region's top airlines.

"As we grow, we want to remain as a company that understands the complexity and diversity of the Middle Eastern consumer. All our brands cater to a discerning clientele and have items with high aspirational values," he said. "While some brands may have products that appear quite different from their existing lines, they all share the same core values and vision, and are leaders in their category. In fact, the Rivoli Group sees them as a natural extension to their existing product lines," he pointed out.

He said the group, as the official retail partner for the Forever Dubai tourism initiative to support the biggest financial event held in the Middle East, Dubai 2003, has prepared some attractive offers.

During this period, Rivoli outlets will be offering a select range of luxury international brands of watches, writing instruments, eyewear and fashion accessories at very special prices. Rivoli Textiles, as one of the most exclusive cloth houses supplying the best brands of fabrics to major traders across the region, will be offering their customers a professional tailoring service and will give you an elegantly stitched suit back in less than one day. "We are pleased to be part of the Forever Dubai initiative and are proud to have the opportunity to expose the local retail environment to the international scene thus creating new long-term perceptions about the retail environment in Dubai," he said.

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