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RED to Launch Manufacturing Unit in RAK

RED will begin production of high-end furniture and partitioning systems from a new 7,000 square-metre manufacturing facility in Ras Al Khaimah in the coming months, according to company’s statement.

Hani Al Qasem, Managing Director of RED said, “There is a huge opportunity for locally produced quality goods, due to the UAE’s reliance on imported products.”

“For local clients seeking high quality European styling, most have no option but to wait for expensive orders from Europe. By working closely with our European manufacturing partners and our clients, we will be able to deliver European standard furniture to the Middle East and Indian markets in half the time and far more cost-effectively.”

RED will be officially launched at the Office Exhibition taking place in Dubai from March 3 to 5, says it will meet a demand from UAE companies, hotels and retailers for cost effective, functional and stylish furniture solutions, and faster delivery.

The company will produce furniture under its own brand, as well as partnering with several leading European designers to produce their furniture in the UAE.

RED has signed a know-how agreement with Italian partitioning system designer, Lafano, providing RED with access to technical designs and engineering expertise, as well as guaranteeing exclusivity of production in the region. In addition to the enterprise with Lafano, RED is finalising negotiations with other leading European office and furniture designers.

Sinead Bridgett, Exhibition Director at DMG world media, organisers of the Office Exhibition, said that while the UAE is an incredibly attractive market for imports, it is also becoming a producer and exporter in its own right.

· aneela@khaleejtimes.com