Emaar, TikTok explore synergies
Emaar can access TikTok's international audience via destination marketing, digital content creation
Emaar has signed a memorandum of understanding to explore collaboration opportunities with TikTok.
TikTok will mark its official launch in the UAE on New Year's Eve with a one-minute dynamic lighting show on the Burj Khalifa, preceding Emaar's fireworks display.
Following the MoU, Emaar can access TikTok's international audience via destination marketing, digital content creation and other interactive touchpoints.
TikTok is a global platform available in over 150 markets and in 75 languages. In 2018, TikTok became one of Google Play's and iOS App Store's best apps of the year. Emaar is offering TikTok users the opportunity to visit Dubai and take part in the Emaar New Year's Eve Gala 2019. Through the exclusive campaign for TikTok users, five lucky couples from China, India and the Middle East will be flown in to Dubai for the event.
Further, Emaar will fly in 55 top global influencers from TikTok for a VIP event in Dubai to coincide with the year-end gala. The influencers will also join on a City Hunt tour covering Emaar's attractions such as The Dubai Mall, At the Top, Burj Khalifa, Dubai Aquarium & Underwater Zoo and more.
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