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Prestige posts 40pc growth
DUBAI - Prestige, the region's high fashion trade fair, has reported a growth rate of 40 per cent over last season in terms of trade traffic and a 90 per cent rise in exhibitors. The twice annual show showcased over 160 leading European fashion and footwear brands, and welcomed over 1,600 trade buyers and retailers from around the GCC region.
The three day fair introduced mens' and women' spring/summer 2005 collections, footwear, and leather accessories, and provided an opportunity for retail buyers to place advance purchases for new lines and collections. Prestige showcases 'character brands'; those fashion collections that are positioned mid-to-upper market, and attract the modern lifestyle-oriented consumer seeking something unique. Michael Muller, planetfair, event organisers, said: "Prestige provides brands from Europe with a fast track entry into the lucrative GCC markets. Many exhibitors were newcomers to the region, and the majority have reported that they made valuable business contacts with regional retailers."
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