Premier Hotels to spend Dh1b in ME

DUBAI - Premier Hotel LLC, a 50-50 joint venture between the Emirates Group and UK-based Whitebread Plc, is spending Dh1 billion to build 50 budget hotels in the Middle East over the next five years, 16 of which in the UAE.

By (By Jose Franco)

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Published: Wed 9 Apr 2008, 9:23 AM

Last updated: Sun 5 Apr 2015, 11:36 AM

The company''s managing director, Darroch Crawford, stated this yesterday after the launch of Premier Inn at the Dubai Investments Park (DIP), the brand's first hotel outside the British Isles.

Shaikh Ahmed bin Saeed Al Maktoum, president of Dubai Civil Aviation Department and chairman and CEO of Emirates Group, graced the launch and noted afterwards that with Premier Inn travellers now have a choice between expensive hotels and affordable ones with quality services and amenities.

Crawford said Premier's first brand hotel here has 308 bedrooms and valued at Dh95 million, or Dh120 million including the leased plot at DIP. Prices are fixed at Dh450 per night per person and Dh650 when the hotel is hosting major events.

Khalid Kalban, managing director and CEO of Dubai Investments, said Premier Inn is the second out of the seven hotels to be located in the area. "As the tourism sector continues to boom in Dubai, DIP has set into motion plans that aim to address the increasing demand for quality hotel facilities in the Emirate," he said in a statement.

Crawford said the joint venture is in the process of building three more budget hotels at the Dubai Silicon Oasis and the Dubai International Airport, opposite Terminal 3, and at Al Jaddaf area.

He added that the company has bought a 3,000-sq-m plot in Abu Dhabi, and is working to have projects in Ras Al Khaimah, Fujairah, Umm Al Qaiwain and Ajman. The company will also expand to the rest of the Middle East.

Whitebread Plc is a leading hospitality company in the UK that manages a number of quality hotels and restaurants, including Premier Inn, which has over 500 hotels in the British Isles.

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