PR to take centre-stage in Dubai

DUBAI — Public Relations Congress 2006, the annual conference for the Middle East's Public Relations (PR) industry will bring together lregional and international PR experts and professionals to deliberate on the latest thinking and best practices in the field of public relations at the JW Marriott Hotel in Dubai from September 17 to 20, 2006.

By Staff Reporter

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Published: Wed 5 Jul 2006, 11:06 AM

Last updated: Sat 4 Apr 2015, 2:57 PM

The first two days of the Congress will feature keynote addresses and panel discussions where an impressive line-up of 30 leading international and regional PR, media and corporate marketing communications professionals will share their forward thinking approaches and best practices in PR and marketing communications. The discussions will highlight issues such as trends, influences, challenges and development of the regional PR industry, media relations, campaign strategies, crisis management, corporate social responsibility and winning and retaining clients.

The following two days will host four informative and interactive workshops on the highly relevant and practical topics such as, “Writing Skills Masterclass-Making your news releases work for you," “Facing The Camera: First Impressions Always Count," "How To Effectively Measure, Evaluate and Analyse Your PR Performance," "Pitching To Win: Powerful Business Speaking Skills."

The event, being organised by IIR Middle East in association with the Middle East Public Relations Association (MEPRA) will witness the launch of the Public Relations Excellence Award for the “PR Professional of the Year."

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