Peru brings craftsmanship, exclusive designs to UAE

Peru exhibited a diverse range of inimitable home décor products with great vision and aesthetic qualities at INDEX Dubai.
The Peruvian pavilion showcased a balance between innovation and tradition with unique and high-quality decorative items designed to meet the trends and demands of the market. Sustained by Peru's biodiversity, the variety of shapes and colors of its geography, the rich Incan heritage, and the multiple expressions of its culture; Peru home deco items respond to market trends and mixes the ancestral techniques and handmade production with exclusive designs and limited edition.
Commenting on the participation in the INDEX Dubai 2019, Alvaro Silva Santisteban, Director of the Trade, Tourism & Investment Office Peru in the UAE, said, "The relationship between Peru and the UAE continues to go from strength to strength. Exports from Peru to the UAE continue to grow, with export figures from January to July this year topping USD 429 million, breaking all earlier records within the same period. The UAE has become a market for Peruvian companies and trade."
"In recent years, our traditional export markets have been concentrated within the Americas and Europe. However, after major efforts our trade has evolved and diversified both in products and services as well as in markets. Where a communicational process, both home and locally towards understanding the depth of the markets, was of essences. At first, it was a challenge to get involvement, but once the potential and an array of possibilities were interiorized companies were eager to enter," he added.
On a similar note Orlando Vásquez, Chairman of the Crafts Committee of the Peruvian Association of Exporters, said: "The UAE is the right market to focus the efforts of Peruvian companies. This is considering Dubai as the business hub of the Middle East, a strategic meeting point and one of the world's most globalized cities. Today, the UAE has become the first market of Peruvian marquetry exports, specifically hand painted glass boxes and mirrors."
INDEX 2019 will be the 4rd participation of Peru in the show. The companies exhibiting at the pavilion are Berrocal, Inka traditions, Sumaq Qara and WoodFlair. - business@khaleejtimes.com