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Pakistan's TDAP devises country specific strategy
ISLAMABAD — Pakistan plans to enhance its declining exporters by shortly working out a 'country specific strategy' by the Trade Development Authority of Pakistan (TDAP) for each product for effective international marketing.
Informed sources said that official planners have proposed the formulation of such a strategy and also want TDAP to help private firms in their endeavours to build image and brand name.
Global market
They believe aggressive marketing of textile products in the global market was essential for the promotion of this sector. The image of Pakistan as supplier of quality products could be promoted through regular participation in international product exhibitions and trade fairs. Single country fairs, road shows and exhibitions should also be arranged to promote Pakistani products. The government was advised to effectively discourage low value added textile products being exported currently by increasing exporting high value added products whose share is rising in global trade.
The higher share (54 per cent) of blended fabrics, with more than 85 per cent cotton, is exported without any processing thus fetching low unit price. To capture a greater share in the rapidly expanding global market for higher value added textile products, the textile industry must move up the value chain and increase the share of high value added garments and made-ups in its export portfolio.
Exports
"The most promising area for employment generation in textile sector is the apparel industry with global market and rising annual share. The exports can be maximised by moving up to the value chair both within and across all the sub-processes of the textile sector", said the draft of National Employment Policy", presented to the government for approval. It was prepared by the Policy Planning Wing of the Labour and manpower Division.
The draft made available to this correspondent said that the growing number of new styles and collections is reducing the product life cycle and time from design to dampered the growth of the sector to exploit its potential. The quality of the fashion garments and accessories need to be high to compete globally. For that fabric has to be of good quality. The value chain analysis shows that low quality is introduced in every process.
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