Online service launched with BMW 5, 6, 7 series cars

DUBAI - BMW Group yesterday announced the Middle East launch of its BMW ConnectedDrive concept that enables customers to access e-mails while they are in their car.

By A Staff Reporter

Published: Wed 21 Jan 2004, 12:25 PM

Last updated: Thu 2 Apr 2015, 12:10 AM

Available for the first time in the region from March, it will be initially offered with the new 5, 6 and 7 Series. Users will be able to read and reply to their e-mails using the BMW online portal, accessed through the BMW Professional Navigation system and built-in car telephone. Messages can be displayed either on the front cockpit navigation screen or rear seats screen.

After inserting their mobile phone chip into the car phone, the e-mail service can be accessed with a local call. Utilising the iDrive controller, fitted to all new 5, 6 and 7 Series cars, customers log on to their personal, unique password-protected BMW Online email account and address book. E-mails from other business or private E-mail accounts can also be forwarded to the users' BMW Online mailbox for reading and answering.

"Another first for BMW, BMW ConnectedDrive is not just some kind of new system, but rather an overriding, all-round and truly convincing concept," said Robert Bailey-McEwan, Managing Director, BMW Group Middle East. "With BMW ConnectedDrive, BMW is making a significant, far-reaching contribution to the improvement of mobility.

"The concept offers everything required to interconnect the needs of the environment, the optimisation of transport as a whole, the maximisation of safety on the road and that sheer driving pleasure so typical of BMW.

Using their BMW Online login name and password users of the service will also be able to access their BMW Online email account from their business or home computer or mobile phone.

Although the service will initially be limited to the receiving and sending of emails, BMW Group says the service can easily be expanded to include third-party supplied information such as hotel and restaurant guides and news. Initially available only in the United Arab Emirates, BMW plans to launch BMW ConnectedDrive and BMW Online in other markets throughout the Middle East.

"We wish to bring the driver out of his isolation, giving him access to all the information he finds important or desirable," said Bailey-McEwan. "BMW ConnectedDrive, bringing all the necessary systems and features together, is the key to reaching this goal. You might, therefore, say that BMW ConnectedDrive is a kind of virtual co-driver giving the driver the right information, rightly processed at the right time."

BMW Online was launched in Germany in 2001 and the UK in 2003. The UAE is only the third country in the world to which BMW has introduced BMW Online.

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