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New technology to transform signage industry
DUBAI - Signage industry leaders attending a major Dubai trade show say the Middle East advertising industry will be transformed by new technology.
And, mirroring regional trends, the Sign & Graphic Imaging Middle East 2004 show, which closed at the Dubai International Exhibition Centre yesterday has seen sales to Iraq kick-started and a huge turnout of Iranian buyers.
The first sales to Iraqi buyers - of two superwide format digital printing machines - were clinched by the USA's Vutek.
"These were sales concluded at the show with Iraqi buyers we had not met before. The Iraqi market is going to be huge for the signage and graphic industry when it eventually settles down and opens up and the buyers are coming here now to source," said Gamal Hady, sales representative, Vutek.
Meanwhile Iranian buyers were out in force as the it's advertising industry undergoes major transformation.
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