Navigating the digital frontier: Safeguarding against scams in the ecommerce era

Beyond financial losses, individuals may find their identities stolen

By Abdulla Mohammed Alashram

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Published: Tue 21 Nov 2023, 10:17 PM

Last updated: Wed 22 Nov 2023, 5:36 PM

In this age of unprecedented digital transformation, where the boundaries of communication, commerce, and information exchange have been redrawn, a world of unparalleled opportunities and challenges has emerged. The digital landscape has given rise to a new strain of opportunists – fraudsters and scammers – who seek to exploit individuals and corporations through crafty schemes. The UAE, a global hub of innovation, has not been immune to the alarming surge in fraudulent activities, particularly those involving cybercriminals impersonating reputable entities, including our own Emirates Post.

The surge in these scams, designed to deceive UAE residents through the fraudulent impersonation of reputable companies and official bodies, is not just bad luck, but a multifaceted challenge with deep roots in the digital era. At its core lies the undeniable truth that our increasingly digital-dependent lives have unwittingly broadened the horizons for these scammers. The cloak of anonymity that the digital realm offers has emboldened these scammers, enabling them to execute their ploys from behind a veil of secrecy. As technology marches forward with unwavering determination, these fraudsters adapt, their tactics growing ever more sophisticated, rendering it progressively more difficult for discerning individuals to separate authentic communication from its fraudulent counterpart.


Yet, there is another dimension to this story, one that exposes our vulnerability in the face of modern life’s relentless pace. Quick decisions, often necessitated by the demands of our daily routines, inadvertently expose us to the very risks these scammers exploit. The fear of missing out on important deliveries can cloud our judgment, leading us to click on suspicious links without pausing to scrutinize the authenticity of the messages we receive. Therefore, one of the most insidious forms of digital deception is phishing, a method that cybercriminals employ to masquerade as legitimate organizations or individuals to steal sensitive data, such as login credentials or financial information.

Abdulla Mohammed Alashram is Group CEO of Emirates Post Group
Abdulla Mohammed Alashram is Group CEO of Emirates Post Group

Other prevalent scams reported by residents are deceptive text messages and emails claiming to be from our postal operator Emirates Post, soliciting shipping addresses and requesting payment for completing the delivery. As a key player in the UAE’s logistics sector, Emirates Post boasts an extensive network, handling a huge volume of shipments each month and serving millions of customers annually. Additionally, it maintains a strong presence in the eCommerce sector with substantial monthly shipments operating a sizable fleet of couriers and vehicles. This highlights its prominence and reach within the UAE, making it a target for scammers seeking to exploit its trusted name.


In counteracting the challenges that arise from digital transformation, the UAE has taken significant steps to strengthen its cybersecurity position in the context of the Artificial Intelligence-driven digital economy and the widespread adoption of remote work applications. It has established the UAE Cyber Security Council, Federal Authority for Identity Citizenship, Customs, and Port Security, the National Electronic Security Authority (NESA), and has implemented stringent cybersecurity laws and regulations, including Personal Data Protection Law. The country is also building a proficient cybersecurity workforce through education and certifications while engaging in international cybersecurity forums to align with global best practices.

Meanwhile, Emirates Post Group is deeply invested in combatting fraud through robust security measures collaborating closely with the relevant authorities, to identify and prosecute those responsible for these fraudulent accounts. Moreover, international partnerships have been forged to aid in the pursuit of these criminals, particularly when they operate beyond the UAE’s borders. We strongly emphasize the importance of vigilance against fraudulent messages claiming to represent Emirates Post Group and any of its subsidiaries. It’s crucial to note that we are moving towards communicating with customers through our verified WhatsApp accounts instead of SMS. As for payments, and to ensure secure transactions, we provide a trusted payment portal accessible exclusively through our official websites and Apps. Our commitment to security is evident through enhanced security systems, continuous efforts to educate the public and promote secure payment practices, and swiftly addressing customer concerns regarding the authenticity of communications.

The ramifications of falling victim to such scams can be devastating. Beyond financial losses, individuals may find their identities stolen, leading to a cascade of legal and personal problems. For businesses, a successful phishing attack can disrupt operations, damage reputation, and compromise sensitive customer data, leading to potential legal consequences and a loss of trust.

What’s more, the intricate interplay of global financial systems and the ease of cross-border transactions have further fortified the scammers’ fortresses, allowing them to operate beyond the confines of UAE jurisdiction. This stark reality underscores the necessity for robust collaboration, not only between postal and courier companies like Emirates Post but also on a wider national and international scale, as we collectively confront and counter these malicious activities.

To combat this rising tide of digital deception, our most potent weapons are knowledge and awareness. We must harness these tools to empower residents and bolster our collective defences against these scams. By fostering a united front, where individuals, corporations, and regulatory authorities stand shoulder to shoulder, we can fortify our security measures, thereby creating a safer digital environment. Together, we can thwart the audacious attempts of scammers, safeguarding the well-being of all UAE residents and preserving the nation’s reputation as a secure and trustworthy hub for business and communication.

Emirates Post Group remains steadfast in its mission to ensure the safety and trust of all its customers across its portfolio. The company continues to work tirelessly to counteract these insidious online scams, educating the public on exercising caution and promptly reporting any suspicious activity. It is a collective endeavour, a movement to safeguard our community from the clutches of these schemes, and it is a responsibility that we take to heart. We should all come together to protect the digital landscape and preserve the integrity of the UAE.

Abdulla Mohammed Alashram is Group CEO of Emirates Post Group



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