National students urged to enter PR industry

DUBAI - MEPRA - the Middle East Public Relations Association is stepping up efforts to encourage more UAE students to take up careers in the PR industry.

By A Staff Reporter

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Published: Fri 6 Feb 2004, 11:57 AM

Last updated: Thu 2 Apr 2015, 11:50 AM

Students from Zayed University's College of Communication and Media Sciences recently visited the offices of Asda'a Public Relations at the invitation of MEPRA.

The fact-finding trip was organised as part of MEPRAs' commitment to encouraging talented young Emiratis to enter the PR field. MEPRA is now planning more visits for students at Zayed and other universities in the UAE.

Female students from the College of Communication and Media Sciences undertaking a module entitled 'Principles of Public Relations' and, spent over two hours at Asda'a's Dubai office.

They were briefed by Sunil John, Education Officer of MEPRA and Asda'a's Fakher Daghestani, Director( Operations) and Clare Woodcraft, Director (Strategy), about pursuing a career in Public Relations.

A Zayed University spokesman said: "The visit was extremely worthwhile from a practical point of view and very useful for the students' understanding of the realities of PR in the UAE. We have MEPRA to thank for giving our students an insight into the realities of the public relations business."

A lively question and answer session highlighted the level of interest the students have in pursuing a career in PR.

MEPRA, a Dubai Media City-registered industry association, was established in 2002 to represent the interests of the Middle East's PR industry. One of MEPRA's key objectives is to create educational forums in the region to help young nationals recognise public relations as an exciting career opportunity.

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