MSG and CSM sign MoU to establish regional advertising and PR network
DUBAI — The Media Services Group (MSG) yesterday announced it has signed a Memorandum of Understanding with Dubai-based Content Specialised Media (CSM), bringing together the region's two major communications entities to create an expansive advertising and public relations' network covering the Middle East and North Africa (MENA) region and key international markets.
CSM is a fully owned subsidiary of Riyadh-based Saudi Specialized Publishing Company (SSPC), a unit of Saudi Research and Marketing Group (SRMG), the largest media group in the Middle East.
The MoU was signed at the Dubai Press Club by Mona Al Marri, CEO of Media Services Group, and Dr. Azzam Al Dakhil, the CEO of Saudi Research and Marketing Group, in the presence of senior executives from both organisations. The MSG-CSM joint venture will operate out of Dubai Media City, and offer services in advertising, branding, direct marketing, web development, design and printing, public relations, public affairs, media relations, crisis communications, media training and messaging. Its key target markets will span the MENA region and include Saudi Arabia, Jordan, Kuwait, Qatar and Egypt.
The two partners are currently negotiating with prominent global communications firms to establish affiliations and alliances for addressing a significant client base globally.
Mona Al Marri said: "Within two years of its inception, the Media Services Group has quickly expanded its bouquet of offerings, providing incisive communications consultancy for government entities and major corporate brands. The joint venture validates the Media Services Group's mission to establish itself as a leading player across the marketing communications value chain and will allow, Jiwin and A'Sidrah, to immediately extend their service offerings to their clients across the region."