Motor Show Set to Grab Centre Stage

Motor Show Set to Grab Centre Stage

DUBAI — The Dubai International Motor Show is taking the centre stage of the global automobile industry as its opens today with 13 world debuts, 40 regional launches and a dazzling array of 200 new models from top car manufacturers.

By Issac John

Published: Wed 16 Dec 2009, 11:12 PM

Last updated: Thu 2 Apr 2015, 3:48 AM

Now in its 10th edition, the Dubai motor show seems to have lost none of its traditional charm and glitter despite a global sales slump the automobile industry is currently facing worldwide by showcasing the latest and best that the automotive industry has to offer.

The Dubai International Convention and Exhibition Centre, which is hosting the biennial show, on Tuesday appeared to be a beehive of activities as the show welcomed hundreds of the world’s media to an official Press preview of the motoring marvels on display — ranging from the Ultimate Aero, billed as the fastest car ever made, to the latest offerings from luxury brands including Rolls-Royce, BMW and Mercedes Benz.

“The recognition of the Dubai International Motor Show as a truly international event has never been more evident than this year, with an unprecedented number of manufacturers choosing Dubai as the global stage for the unveiling of their new marques and models,” said Helal Saeed Almarri, chief exeuctive officer of Dubai World Trade Centre. “The response to this year’s show, and the continued commitment of the global motoring industry even in these challenging times, makes the celebration of our 10th anniversary even more meaningful.”

With a track record of pulling in crowds of trade visitors and motoring enthusiasts from the GCC and neighbouring countries, Dubai Motors Show once again shows that it is the most lively and popular international automotive event in the region, organisers said.

Other brands on display include Aston Martin, Bentley, Bugatti, Daihatsu, Hyundai, Kia, KTM, Peugeot, Renault, Shelby Super Cars, Mitsubishi, and Zenvo, with first time appearances by AC Cars and Luxgen. Ultimate Motors, one of the leading distributors of exotic and luxury sports cars in the GCC, is displaying the world’s fastest production car — the Ultimate Aero TT 2010 by Shelby SuperCars.

David Rio, Director of Peugeot, said the Dubai Motor Show would see the introduction of three of his new models as the car-maker is bracing for another year of stability despite the global downturn that had impacted the industry in general. “We are upbeat about sales because of our stronger than expected perfromance in China and South American markets,” he said at the show venue. Car production next year will remain at 3.4 million units, the same as in 2009, he said.

Mercedes-Benz said it was beginning to see a pick up after a tough year. Frank Bernthaler, director of sales and marketing for Mercedes-Benz Middle East, said the company was experiencing a monthly increase in sales, with over 1,300 cars sold in the region in November. The German automaker expects to sell approximately 15,200 cars this year, compared to the 19,000 that it sold in the region in 2008. The company’s new cars include a Middle East-only version of its off-road G-class.

Volkswagen Middle East is showcasing its Motorsport models —Race Touareg and Scirocco GT24.

German manufacturer BMW together with local importer AGMC is showcasing 12 new models including the BMW Gran Turismo, X1, X5M and X6M, X5 10th year anniversary edition, and the BMW 760Li Individual Edition. The highlight of the latest models on show will be the BMW ActiveHybrid 7 and ActiveHybrid X6.

In addition to the hundreds of gleaming new cars on display for the first time, there are also an endless range of exciting activities, special offers and a daily competitions that could see visitors winning six exciting new cars worth more than Dh1.5 million in the Mega Car Prize draw, which will be conducted on 20 December 2009 at 8pm.

Organisers of the show said this year’s event was packed with activities which include the dazzling gold leafing of a luxury Lexus, the chance to get behind the wheel of an F1 racing car, a fun-filled Green Trail Adventure Quest that takes younger visitors through the motor show to find the green and environmentally-friendly highlights on exhibitors’ stands, off-road driving tracks, test drives, and a chance to meet Russ Wicks, the fastest man on land and water.

The Motor Show runs in conjunction with the inaugural Outdoor Adventure Dubai 2009, the UAE’s only complete outdoor adventure and sporting event. The co-location of the two events offers a natural synergy for visitors looking to find the latest in the motoring industry, while exploring products and equipment for a wide variety of outdoor land and water activities.

Opening hours are from 11am to 10pm each day except on Friday, December 18, when the show will be open from 3pm to 10pm.

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