MoEngage raises $180 million in extended series F, boosts AI innovation

MoEngage, the AI-powered Customer Data and Engagement Platform used by consumer brands worldwide, has secured an additional $180 million in its extended Series F round. The company had earlier raised $100 million in November, taking the total Series F funding to $280 million. The round was led by ChrysCapital and Dragon Funds, with participation from Schroders Capital, TR Capital and B Capital.

The fresh capital marks the company’s strongest vote of confidence yet, as enterprises across North America, Europe, and the Middle East accelerate their shift from legacy marketing clouds to AI-driven, insights-led engagement platforms.

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While MoEngage has established itself as a leading customer engagement platform for marketing teams, its product stack for product managers is expanding rapidly. The company is doubling down on MoEngage Analytics and MoEngage Inform to bridge the longstanding gap between customer insights and real-time engagement.

MoEngage Inform consolidates mission-critical transactional communication, such as OTPs and account updates, into a unified API across SMS, push notifications and other channels. MoEngage Analytics integrates rich behavioural data with instant engagement triggers, allowing product teams to identify the reasons behind user actions and respond in real time.

“Customer engagement has never belonged to just one team,” Dodda said. “When product, engineering and marketing work from the same data and tools, they can show up more naturally for their audiences.”

Fuel to accelerate global expansion

MoEngage said the investment will be deployed to scale its Merlin AI suite, expand go-to-market teams across North America and EMEA, and pursue strategic acquisitions that extend the platform’s capabilities.

In a significant move for wealth creation within the organisation, the company has completed a 15 million dollar liquidity event benefiting 259 current and former employees. Select early investors also participated in secondary transactions.

Raviteja Dodda, Co-founder and CEO of MoEngage, said the new investment is a recognition of the company’s disciplined execution and its philosophy of shared ownership.

“It is vital that we recognize the people who brought us to this stage,” Dodda said. “This liquidity program reflects that commitment by ensuring that the builders of MoEngage, our employees, and early investors have the opportunity to directly share in the milestones we achieve together. We are grateful for the partnership of ChrysCapital, Dragon Funds, Schroders Capital, TR Capital, and B Capital as we continue to scale globally.”

Global enterprises highlight impact

Bhavin Turakhia, Co-founder and CEO of Zeta, said MoEngage’s analytics and messaging capabilities have improved key banking journeys including onboarding, activation and cross-sell.

“As a user of the product, I am impressed by the constant innovation,” he said. “MoEngage Inform has become essential for powering our mission-critical communications.”

Charu Pujari, SVP of AI and Engineering at Loblaw Digital, noted that the platform has strengthened real-time updates for delivery and pickup orders across the retailer’s businesses. “It keeps customers updated with the speed and reliability they expect,” she said.

Investors see India-built AI platform going global

The extended Series F round highlights growing investor interest in marketing platforms built in India for global markets.

Rishabh Iyer, Vice President at ChrysCapital, said MoEngage’s disciplined operating model and strong execution in the US market made it stand out. He added, “We look forward to helping the team become the world’s leading marketing technology platform.”

Dragon Funds also reaffirmed its commitment to the company. “MoEngage sets the bar for innovation by leveraging AI on first-party data, making it essential for marketers,” said Managing Director Aakash Tulsani.

Avendus Capital acted as the exclusive financial advisor for the transaction.

With this funding milestone, MoEngage appears well-positioned to extend its presence across the Middle East, a region where digital-first brands are rapidly adopting AI-led engagement strategies to serve mobile-first consumers.

Khaleej Times Staff

webteam@khaleejtimes.com