DUBAI — Middle Eastern businesses are losing the battle to compete with international peers that are garnering an increasingly bigger market share in the region.
More than 100 industry insiders, including chief executive officers, vice-presidents, directors, and sales professionals have been invited to discuss this issue at a C-level seminar organised in Dubai by Miller Heiman, a leading firm in the sales arena.
The open C-suite seminar will highlight major threats to local businesses and provide techniques for supporting regional firms with the appropriate sales tools in their struggle to expand their regional and global footprint. It will also present a platform for live communications and interaction for C-level executives, sales leaders as well as senior sales professionals.
Bob Miller, Co-Founder of Miller Heiman, said: "Regional businesses should adopt latest sales techniques, should they wish to effectively compete at the regional and global levels."
Oussama Mansour, Managing Director, Atrazius, the exclusive representative of Miller Heiman in Middle East, said: "We hope the forthcoming seminar will provide a comprehensive solutions suite to create tangible value. "