Mideast pavilion to debut at Farnborough

DUBAI - Fairs & Exhibitions (F&E) last year successfully organised the celebrated Dubai Air show and this July the company is organising to host the first Middle East aviation pavilion at the Farnborough International Air show to be held in the United Kingdom.

By A Staff Reporter

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Published: Wed 9 Jun 2004, 10:02 AM

Last updated: Thu 2 Apr 2015, 12:02 PM

The organisers also have plans to repeat the regional industry development initiative at the Paris air show next year.

F&E will be using the pavilion to promote next year's event in the emirate, which is now ranked by the industry as number three in the major international aerospace event calendar.

Farnborough, which will be held from July 19-25, marks the overseas aerospace exhibition debut of the Middle East aviation industry.

Alison Weller, project manager, Aerospace Group, F&E, while addressing the press conference held yesterday, stated: "lt' s the first time the industry will be represented at an international event outside the Dubai air show . The non-profit-making initiative has been so well received, with some companies being waitlisted for participation, that the potential looks good for a similar promotion at Le Bourget in June next year.''

The seven participants from the Middle East include, the Dubai Department of Civil Aviation, Saudi Arabia's Dhahran-based Arabian Fuels Technology, GAMCO's Small Engine Overhaul Division from Abu Dhabi, JK-based International Air Charter, which opened an office in Dubai two years ago, Middle East Aviation Journal, Arab Defence Journal and F&E. She further added: "The Farnborough pavilion sold out at the turn of the year and there is enthusiasm for now taking the message about the strength of Middle East aviation further a field. We are already in discussions with Jordanian companies interested in the Paris initiative and are looking to recruit more participants from the wider Middle East region.''

The Department of Civil Aviation, Government of Dubai, the first to sign up for the Farnborough initiative has said it will now support the Paris venture.

Anita Mehra Homayoun, director Marketing and Corporate Communications, DCA, Dubai, said: "We are going to Farnborough to meet prospective participants for the Dubai air show and we are also looking for advertisers for Dubai International Airport.

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