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ME’s largest trade shows for perishables, plants open

DUBAI — World of Perishables (WOP DUBAI) and International Plant Expo Middle East (IPM DUBAI), the Middle East’s largest trade shows for perishables and plants opened at the Dubai Airport Expo on Monday.

The events were inaugurated by Hussain Nasser Lootah, director-general of the Dubai Municipality, and are organised by planetfair Dubai and Messe Essen GmbH in cooperation with the Dubai Municipality and Dubai Central Fruit and Vegetable Market.

Lootah said Dubai continues to grow as the regions hub for these two business sectors as marked by the success of both WOP DUBAI and IPM DUBAI. Since its inception, World of Perishables has seen tremendous growth mainly because the fruit and vegetables industries have steadily been growing throughout the years.

Lark Kessler, director of foreign trade fairs and exhibitions at Messe Essen, said growth of fresh fruits, vegetables, plants and flowers continues to raise in the region; both trade shows, which hosted over 3,500 visitors last year is expected to attract 5,000 visitors this year.

Running until September 28^th 2011, the shows are a key platform for fresh produce and associated technologies.

“After successful years, WOP DUBAI and IPM DUBAI return in a bigger scale with more visitors and a faster growing industry,” said Tarek Sibai, Project Manager, planetfair Dubai.

· muzaffarrizvi@khaleejtimes.com