Mercedes Mid-East Q1 sales up 36pc

DUBAI — The first quarter sales of Mercedes-Benz Middle East rose 36 per cent from 2,762 to 3,766 over the same period in 2004.

By A Staff Reporter

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Published: Wed 13 Apr 2005, 10:41 AM

Last updated: Thu 2 Apr 2015, 4:00 PM

Sales of the C-Class rose 82 per cent to 650 from 357 vehicles helped by the introduction of a sports package, which attracted younger buyers. The sales figure is expected to be further boosted by the launch of a Sports edition this month.

Sales of the popular M-Class, despite a second generation model arriving in showrooms in July, rose a spectacular 98 per cent while the recently introduced CLS-Class, the world's first four-door coupe, continued to perform above expectations.

The popular luxury sedan, the S-Class, with sales of over 650 units, continued to outsell its nearest segment competitors in its run out year. Meanwhile, the G-Class, more than doubled its sales. “Double digit growth in each of the first three months of the year leaves us well on course to hit our 2005 sales target of just under 13,000 vehicles. With the new generation M-Class and B-Class family sports tourer arriving in showrooms in July, and a new S-Class that will extend its segment's technology benchmark arriving in the third quarter, I am extremely confident about the rest of the year,” said Nicholas Speeks, President and CEO, DaimlerChrysler Middle East.



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