McDonald’s eyes 100 outlets

DUBAI — McDonald’s UAE is expected to spend around Dh30 million to achieve the 100-store mark in the country by the end of 2011, managing director and partner Rafic Fakih said.

By Abdul Basit

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Published: Wed 31 Aug 2011, 10:17 PM

Last updated: Tue 7 Apr 2015, 3:49 AM

Operating in the country since 1994, McDonald’s UAE has 90 restaurants geographically located to service customers in many areas of the country.

“We are aiming to reach 100 stores by the end of 2011 or by early next year,” Fakih told Khaleej Times in an interview.

“Reaching 100 stores in the UAE will be a moment of great accomplishment for McDonald’s UAE, which would not have been possible without the support of our customers,” he added.

Fakih mentioned that since the start of 2011, McDonald’s has opened six new stores and hired over 550 employees. “We are planning on opening eight more outlets by the end of this year,” he said.

Establishment of a fast food store is not a easy job, as it needs extra care for food and staff in addition to equipment. On average, it costs approximately Dh2-Dh3 million to open a store but this is just an approximate number, Fakih said ,while responding to the approximate value of setting up one store in the country.

“Costs will vary depending on location, how big the store is, the design of the store and so on,” he added.

The fast-food chain sees a stronger second half of the year as it forecast higher growth for the period compared to first six months of 2011.

“McDonald’s UAE is pleased to see that during the first six months of this year we have noticed a single digit increase in store sales. We are forecasting higher growth in the second half of this year,” he said. McDonald’s remains dedicated to investing in the UAE and is always looking for ways to improve menu for its esteemed customers, he added.

In the first half of the year McDonald’s UAE expanded its beverage offerings and also launched a new premium Grand Chicken range.

McDonald’s UAE prides itself on being a local member of the community and has been committed to being a responsible corporate citizen since the first restaurant opened in the UAE.

The fast food chain recently taken part in an environmental initiative unique to this region. In a first-of-its-kind partnership, Neutral Fuels and McDonald’s UAE have been producing environmentally friendly, 100 per cent biodiesel from used vegetable oil.

Under this new initiative, used vegetable oil will be collected from McDonald’s outlets across the UAE under a long-term contract with Neutral Fuels and converted into 100 per cent biodiesel.

McDonald’s UAE will use the 100 per cent biodiesel in its logistics fleet, thus achieving significant reductions in its carbon footprint.

“As a founder of the CSR Network and partner of Emirates Environment Group, McDonald’s UAE has demonstrated a passionate and long-term commitment to investing in environmental initiatives. We are proud to be the first McDonald’s in the region to adopt this exciting environmental initiative, in collaboration with our trusted partners DED and Neutral Fuels LLC. We believe it is a step in the right direction towards a more environmentally-friendly UAE, and we would encourage other public and private companies to do the same,” Fakih said.


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