MasterCard unveils new corporate name and brand identity

DUBAI — MasterCard Inc. announced yesterday that its principal operating subsidiary, MasterCard International, is introducing a new corporate name, MasterCard Worldwide.

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Published: Thu 29 Jun 2006, 10:59 AM

Last updated: Sat 4 Apr 2015, 1:15 PM

The company is also unveiling a new corporate signature and adopting a new corporate tagline, The Heart of Commerce, to reflect the company's globally integrated structure and its strategic vision of advancing commerce worldwide.

"MasterCard Worldwide is a driving force at the heart of commerce, enabling global transactions and bringing insight into the payments process to make commerce faster, more secure and more valuable to everyone involved," said MasterCard Chief Marketing Officer Lawrence Flanagan. "The new corporate brand better represents the globally integrated structure and unique insights that MasterCard leverages to deliver business value to our customers, merchants, consumers and shareholders."



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