MasterCard offers a varied range of payment programmes

DUBAI - Recently, MasterCard International, one of the leading payment leaders in the world, opened the doors of 'MasterCard House' at the Global Banking Strategy Summit which was held from April 25 to 28 at Crown Plaza Hotel.

By Moushumi Das Chaudhury

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Published: Fri 30 Apr 2004, 11:05 AM

Last updated: Wed 1 Apr 2015, 11:54 PM

The 'MasterCard House' provided visitors an opportunity to learn the wide range of payment programs and service offerings under one roof, which included, Corporate Payment Solutions(CPS) which represents a meaningful opportunity for financial institutions to reinvigorate existing corporate card programs and optimise their corporate customer's financial and information supply chain. The solutions also offers answers to private and public sector business of various categories so that they can manage the company finances in an efficient manner.

At the summit, the company also demonstrated the benefits of new emerging technologies, such as Chip Authentication Program (CAP) and pre-paid card programs. CAP enables the use of the basic Mobile Chip(M/Chip) EMV card to make purchases in non-face-to-face environments as securely as physical world transactions. Customers benefit from instant access to an assortment of added-value applications and support services that strengthen the business case from migrating to chip. M/Chip 4 is at the core of MasterCard's smart card strategy and represents the latest generation of EMV payment applications.

According to Mohamed Belarj, senior vice president and general manager, MasterCard International, Middle East and North Africa, "At MasterCard, we aim to be our member's best business partner by providing relevant card programmes, as well as expertise and advise ranging from marketing programmes to business opportunities.''

One more payment programme, the pre-paid card program is a new venture in the payment solution industry but it is gradually becoming increasingly popular in this region. Visitors were showcased how value can be loaded onto a card and its advantages.

Apart from this, MasterCard International in partnership with National Bank of Egypt launched the MasterCard Electronic Investment Certificate last week.

This latest programme offers exclusive benefits to all investment certificate holders in the National Bank of Egypt. Every certificate holder will receive a MasterCard Electronic card that will offer them the lowest credit interest in the market and obtain additional credit valued at a percentage of the total amount of their investment certificate. In this way, the buying capacity of the card holder will be increased whilst saving, as they will be able to settle their credit card expenditure from the returns received from their certificate dividend.

MasterCard International always creates innovative and relevant payment programs to help its members in such a way that they become leaders in their markets by exceeding local market demand.



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