• Home
• /
• Business

Masafi takes centrestage at ‘Gulf Marketing Review’ Awards

At the ceremony, Masafi walked away with the honours, winning the gold for Sales Promotion and ‘Marketing Achievement – Large Company’ as well as garnering the most popular award – the GEMAS Gold Grand Prix.

Competing against a host of local, regional and international brands, Masafi was also ‘highly commended’ in the Customer Focus category.

The GEMAS ceremony, held at Al Jawhara Ballroom at Madinat Jumeirah, was attended by more than 700 people, representing leading marketers, representatives of communications industry and the media. In all, awards were presented in 11 different categories.

Accepting the award on behalf of Masafi, Ashraf Abushady, General Manager, said: “All of us at Masafi are absolutely thrilled to have won the prestigious GEMAS awards and the highlight was winning the coveted GEMAS Gold Grand Prix. Masafi is proud to have always led the market through its innovative products and communication strategies and these awards are recognition of the hard work of our marketing and sales teams and the trust that our consumers have reposed in our world-class products.”

He added: “The award once again epitomises that Masafi has successfully made a mark as a world-class brand. To be honoured with the GEMAS awards for the second consecutive year is an honour in itself and we wish to thank everyone who has made this possible. We look forward to a successful year ahead.”

The Grand Prix is conferred by Gulf Marketing Review (GMR) and cannot be entered. The gold, silver and bronze awards are decided by the judges and selected from all entries as the best examples of marketing effectiveness.

Commenting on the awards, Zeina Mouhawej, Marketing Manager, Masafi, said: “Quality has been the essence in all Masafi products and this GMR recognition is a reflection of why millions choose Masafi products every day. The consumers in the region and elsewhere have come to trust in Masafi’s commitment to excellence. We would like to thank everyone who has contributed to our success. In particular, we thank our advertising agency Team/Y&R and Wunderman for their strategic consultancy, creatives and execution on our initiatives.”

She added: “Masafi’s growth over the years is driven by the need to manage complexity with the highest level of efficiency, leveraging all intangibles which enhance Masafi’s competitive edge. We are happy that we have consistently won the GMR awards, which reflects our superiority in the marketplace.”

Masafi’s bagged the gold award in the Sales Promotion Category, in view of its clearly defined, innovative and well-executed promotional campaign that was benchmarked against sales objectives.

The company’s phenomenal growth figures and successful marketing strategies clinched the award in its favour.

Masafi’s trading performance over the past four years won it the gold in the ‘Marketing Achievement’ award. The accolade recognised the company’s marketing excellence, which had driven its business growth in the region.

The company also won the Highly Commended place in the Customer Focus category, which incorporated both internal or customer-facing service initiatives as well as customer loyalty programmes.

Last year, Masafi was honoured with the Highly Commended award for Trade promotion in the customer loyalty category. Masafi, which has led the mineral water business in the region for nearly three decades, is committed to value-driven growth.