Heera Group makes foray into food trade, e-commerce

Heera Group has operations in five countries and a business presence in over 50 countries.

By (Staff Report)

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Published: Sun 31 May 2015, 11:25 PM

Last updated: Thu 25 Jun 2015, 7:37 PM

Sharjah — Heera Group, a UAE-based conglomerate of 20 companies with diverse business interests, has announced the launch of two projects — Heera Foodex, a food production facility at Sharjah Airport International Free Zone (Saif Zone), and Heeradeals.com, an e-commerce platform promoting responsible online shopping for family customers in the UAE.

Heera Group has operations in five countries and a business presence in over 50 countries. Heera Foodex was set up with the aim of entering international markets with manufacturing, trading and export of premium food products.

Heeradeals.com is an online shopping portal featuring a range of lifestyle and consumer products from brands across the world. The portal caters to the needs of family customers, including groceries and kitchen supplies to durables and fashion jewellery.

Dr Nowhera Shaik, founder and CEO of Heera Group, said Heera Foodex identifies new opportunities for its goods and services in international markets through its trade activities and strategic projects. “The technologically advanced facility processes food products of the highest quality and undergoes stringent quality control measures.”

“We launched Heeeradeals.com aimed at creating an exemplary online shopping experience for families in the UAE. The e-commerce portal showcases the best supplies of all categories from around the globe ,” she said, adding that the group is expanding its territories and business opportunities.

  abdulbasit@khaleejtimes.com


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