Maktoob.com buys Strategiy.com

DUBAI — Maktoob.com, one of the Arab world's leading online destination, yesterday announced that it had acquired Strategiy.com, portal for the marketing, advertising and media professionals. By confirming this important agreement, Maktoob.com and Strategiy.com will now be able to integrate their core strengths to provide media, marketing and advertising professionals in the Middle East with a powerful set of services while managing and delivering compelling content and experiences across different disciplines.

By A Staff Reporter

  • Follow us on
  • google-news
  • whatsapp
  • telegram

Published: Thu 14 Jul 2005, 10:31 AM

Last updated: Thu 2 Apr 2015, 4:39 PM

A top official from Maktoob.com said that the new development was an important step forward for both organisations and will allow Strategiy.com to address a wider audience in the Arab world, while providing it with a significant greater opportunity to expand into newer markets, using Maktoob.com's highly established network and deeper penetration.

Ahmed Nassef, Vice President and General Manager, Maktoob.com said: "Both Maktoob.com and Strategiy.com are passionate about addressing the needs of the growing advertising and media community in the region and creating a platform where these professionals can interact with each other and explore opportunities to grow. By synergising our expertise in our specialised fields, we are uniquely positioned to offer a powerful medium that will incorporate innovative solutions and applications for this niche industry."

The acquisition of Strategiy.com could not have come at a better time for Maktoob.com. With the ME media and advertising industry witnessing a boom, there is now a huge demand for both regional content and interactive communications services.



More news from