DUBAI —, one of the Arab world's leading online destination, yesterday announced that it had acquired, portal for the marketing, advertising and media professionals. By confirming this important agreement, and will now be able to integrate their core strengths to provide media, marketing and advertising professionals in the Middle East with a powerful set of services while managing and delivering compelling content and experiences across different disciplines.

By A Staff Reporter

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Published: Thu 14 Jul 2005, 10:31 AM

Last updated: Thu 2 Apr 2015, 4:39 PM

A top official from said that the new development was an important step forward for both organisations and will allow to address a wider audience in the Arab world, while providing it with a significant greater opportunity to expand into newer markets, using's highly established network and deeper penetration.

Ahmed Nassef, Vice President and General Manager, said: "Both and are passionate about addressing the needs of the growing advertising and media community in the region and creating a platform where these professionals can interact with each other and explore opportunities to grow. By synergising our expertise in our specialised fields, we are uniquely positioned to offer a powerful medium that will incorporate innovative solutions and applications for this niche industry."

The acquisition of could not have come at a better time for With the ME media and advertising industry witnessing a boom, there is now a huge demand for both regional content and interactive communications services.

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