Madi International Signs Distribution Agreement with Essie Cosmetics

DUBAI - Essie Weingarten, President of Essie Cosmetics Ltd., the leading Nail Color and Nail Treatment Brand, during a press conference held at Intercontinental Dubai Festival City, announced the exclusive distribution agreement with Madi International to launch and expand Essie brand in UAE, Kuwait, Saudi Arabia, Oman, Qatar, Bahrain and Lebanon.

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Published: Mon 6 Jul 2009, 11:58 PM

Last updated: Thu 2 Apr 2015, 4:42 AM

Essie expressed her happiness to announce this new partnership with Madi International from Dubai the hub of beauty and fashion in the Gulf region.

Mohamed Madi, the President of Madi International welcomed Essie and Max, the CEO of Essie Cosmetics and expressed his full confidence in Essie Brand.

He elaborated that it will add to the profile of professional Salon Services, as being one of the leading Nail Colour and Nail Treatment brand in the world in terms of providing a wide variety of fashionable and trendy Colors in addition to a very high quality Nail treatment range.

Madi International, through its wide distribution network in all Gulf Countries and Lebanon, will ensure a professional coverage to position Essie in selective hair salons with proper training to salons staff, in addition to marketing support activities.

Madi said that Madi International will continue to source the best in the world to enhance the professional beauty business in the region.

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