The story of a non-resident Bangladeshi family establishing and running the famed perfume company Al Haramain and its successful subsidiaries
The group has planned to open 13 more hypermarkets and shopping malls in the Gulf region by the end of 2010 with a total investment of Dh1.7 billion, while Abu Dhabi alone will have six more stores by the end of next year.
“Even though there have been talks of economic slowdown in the market, we have decided to carry on with our expansion plan of reaching the figure of 100 stores by the end of 2011,” Yusuffali MA, Managing Director of the group, said.
The biggest hypermarket in Al Ain was inaugurated by Shaikh Tahnoon bin Mohhamed Al Nahyan, Ruler's Representative in the Eastern Region. “This is our fourth store in Al Ain and second hypermarket.
We see tremendous market potential here and have done serious research before finalising the exact location,” Yusuffali said.
“Each of our stores have well defined catchment area and target shopper base, which ensures that we are easily accessible to the bulk of residents here and bordering Buraimi.”
“We are setting new benchmarks in quality with the opening of each new store, he said and added: “So, even though the basic store layout remains the same, the shopper will see many new value additions compared to the earlier hypermarkets,” Yusuffali said.
The total area of the new store is 250,000 square feet.
Apart from the usual supermarket and department stores, the new hypermarket offers facilities of a mini shopping mall. It has many speciality stores such as Damas, Malabar Gold, mobile shops, coffee shops, watch counters, optical and pharmacy, money exchange etc, effectively making it a mini shopping mall. Located in Kuwaitat area with easy access from Buraimi, the hypermarket has ample parking facility for more than 1,000 cars and will offer attractive products and prices for the forthcoming Ramadan season.
The story of a non-resident Bangladeshi family establishing and running the famed perfume company Al Haramain and its successful subsidiaries
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