Local Business

Tier Mobility hits 100 city milestone in global expansion

Rohma Sadaqat /Dubai
rohma@khaleejtimes.com Filed on May 19, 2021
Besides its expansion into new European markets, Tier is rapidly growing its footprint in the Middle East, operating within the UAE and Qatar, with plans to launch into new GCC territories

Tier is further rolling out its Tier Energy Network to power electric vehicles in the most efficient and sustainable way

Micro-mobility provider, Tier, has announced that it has hit a new milestone in its global expansion, with the launch of its e-scooters in Krakow in Poland, bringing its total network to 100 cities around the world.

In recent years, shared electric scooters and other micro-mobility modes in the Middle East and worldwide, have won a place in urban transport to become an increasingly important part of local transit. Tier is at the forefront of the sustainable transport revolution, with the Berlin-based company is now represented in 12 markets worldwide. The company continues to develop its footprint across Europe and the Middle East, with the mission of significantly reducing harmful CO2 emissions. On a global scale, Tier riders have already traveled a total distance of around 93 million kilometers, helping save almost 15 million car trips.

In less than three years, Tier has also expanded its e-scooter, e-bike and e-moped services across several of the 100 cities in which they operate in. Within the Middle East, Tier first launched in the UAE in 2019, which was followed by Qatar in 2021. As part of its latest expansion plans, Tier is in the process of deploying its industry-leading scooters in additional countries of the GCC within the course of this year. Tier’s focus for the upcoming year will be to greatly extend the company’s coverage across the Middle East and Europe to accelerate its ambitious expansion into new markets worldwide.

“Our team feels very proud to have reached the milestone of 100 cities, where Tier has been providing the safest, most equitable and sustainable mobility solution as an industry leader of micro-mobility,” said Amir Melad, GM of Tier Middle East. “Clocking more than 45 million trips globally in such a short amount of time, exemplifies that cities around the region are also looking for innovative ways to make their transport networks safer, more connected and emission-free.”

Most recently, Tier launched its ‘Rider Plus’ campaign in the Middle East, a subscription based package that offers users discounts of up to 50 per cent for their rides which makes the service even more attractive for frequent riders. This campaign was launched to encourage people to use climate-neutral modes of transport on a more regular basis, whilst better promoting sustainable mobility over the long-run.

In Germany, France, Norway and the UK, the company is further rolling out the Tier Energy Network, an innovation that will see thousands of battery charging stations installed in businesses to power electric vehicles in the most efficient and sustainable way. Users can easily swap depleted vehicle batteries with charged ones at a network of charging stations hosted by local businesses and will be rewarded with a free trip every time they swap batteries. This enables Tier’s local business partners to attract new customers, whilst reducing the environmental carbon footprint of the rider’s travel.

With the addition of e-bikes, Tier has most recently extended its growing suite of multimodal options to make the company one of the first micro-mobility providers in the world to offer riders three different climate-neutral vehicle types in one app; e-scooters, e-mopeds and now e-bikes.

Tier’s electric bikes are currently available in a number of European countries, with plans to deploy the same across the Middle East in the future. The company has further adopted the United Nations' Sustainable Development Goals as a guiding framework for its operations and set a clear agenda for reducing and off-setting harmful emissions worldwide. As a result of these measures, TIER has been recognized as a climate-neutral company since January 2020.



Rohma Sadaqat

I am a reporter and sub-editor on the Business desk at Khaleej Times. I mainly cover and write articles on the UAE's retail, hospitality, travel, and tourism sectors.Originally from Lahore, I have been living in the UAE for more than 20 years. I graduated with a BA in Mass Communication, with a concentration in Journalism, and a double minor in History and International Studies from the American University of Sharjah.If you see me out and about on assignment in Dubai, feel free to stop me, say hello, and we can chat about the latest kitten videos on YouTube.

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