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RAK Ceramics eyes Asia Pacific growth from Singapore

Staff Report/Ras Al Khaimah
Filed on September 2, 2015 | Last updated on September 2, 2015 at 07.02 am

Characterised by a rapid pace of urbanisation and growing customer base, the region is expected to attract several major players and manufacturers of ceramic tiles in the near future.

 RAK Ceramics has announced the opening of a regional office in Singapore. The office, a subsidiary of RAK Ceramics, will be led by Carmen Herrada, vice-president of Asia, who was appointed in July 2015.

From Singapore, RAK Ceramics will be strategically positioned to serve the Asia Pacific region, the fastest-growing region in the ceramic tiles market globally, both in terms of production and consumption, according to a recent report by Transparency Market Research.

Characterised by a rapid pace of urbanisation and growing customer base, the region is expected to attract several major players and manufacturers of ceramic tiles in the near future.

Abdallah Massaad, chief executive officer (CEO) of RAK Ceramics, said: "The launch of our new regional office in Singapore is a step towards fully leveraging the significant growth potential of the Asia Pacific region. As the ceramics market continues to benefit from higher per capita income and increased spending in the region, RAK Ceramics will be well positioned to understand and satisfy the local demands of our customers."

"We look forward to solidifying our partnerships and distribution channels in high growth and high demand markets around the world. We view Asia Pacific as a critical market to help achieve this," Massaad added.

Singapore and Hong Kong are design hubs for architects and designers. Therefore, a regional presence will position RAK Ceramics closer to its target audience and enable improved service levels.

- business@khaleejtimes.com





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