PurpleCube announces launch of Partner Program

PurpleCube, a fully integrated analytics as a service data platform (AaaS), has announced the launch of its very own Partner Program.

The program will offer businesses a world-class ecosystem of technology, incentives and support to help them stand out in today’s competitive data and analytics industry. The announcement comes shortly after the official commercial launch of PurpleCube’s end-to-end AaaS platform, available now to companies worldwide, and a partnership with one of the region’s leading decision analytics companies, Qarar.

The PurpleCube Partner Program is aimed at delivering multiple benefits, including sales and technical enablement certification tracks for channel partners; and exceptional profit and growth opportunities in key markets supported by a comprehensive partner team of partner sales managers, sales engineers and expert marketing professionals.

The PurpleCube Partner Program is eligible for companies who promote innovative and industry-leading solutions in their range of technology products and service offerings. Research has shown that the global Analytics as a Service market size is expected to grow by $12.1 billion by 2024, at a CAGR of 23.2 per cent. The need for enterprises to adopt advanced analytical capabilities with minimal infrastructure, cost-effectiveness offered by AaaS providers and increasing demand to adopt cloud-based data visualisation tools to enhance decision-making are driving the growth of the AaaS market. Through its Partner Program, PurpleCube acknowledges official partners through its three-tier system, recognising partner achievements through Silver, Gold and Platinum partner statuses – for which companies will receive an official badge.

One of PurpleCube’s latest partnerships is with Qarar, the region’s leading decision analytics company, specialising in consultancy, data analytics and software technology to develop customer management and automation solutions individually, tailored to suit the needs of each business. Qarar offers a variety of solutions to suit your every business need — whether it is analytics, advisory, or software. Qarar also offers the added opportunity to harness credit bureau data-driven solutions for different businesses’ needs.

Zaid Kamhawi, CEO of Qarar, said: “At Qarar we passionately believe that organisations can extract increasing value from their existing ever-growing digital data assets. PurpleCube brings to our customers ‘all-in-one’ data management and analytics capabilities available under a single platform which delivers immediate value across various industries."

“Qarar’s consultative approach is to help customers unlock potential in their data by helping them build sustainable and scalable information management processes, coupled with all of the tools that enable widespread and intuitive accessibility. Becoming a PurpleCube partner will allow us to better support our customers by helping them discover the immense business value that is very often locked away from those who can benefit from it the most,” he added.

“Our platform brings the power of data management and advanced analysis to non-technical users in a way that is as easy as finding information on Google, and PurpleCube’s artificial intelligence engine generates insights on questions that the end-user may not even have thought about,” said Raheel Khan, VP for Sales, Strategy, and Partnerships at Edgematics. “By combining PurpleCube's one-of-a-kind technology with Qarar’s matured Consulting practices, we will help organisations realise value more quickly from their investments in their data assets. We are excited to leverage Qarar's expertise to help our joint customers in the region across various vertical industries transform how they utilise data."

PurpleCube provides an end-to-end AaaS solution allowing companies to go from Data Discovery to Actionable Analytics in a matter of minutes. PurpleCube achieves this through three key pillars in the Data Analytics journey: Prepare, Analyse and Predict. The platform enables data engineers to connect their data from more than 150+ supported data sources to PurpleCube's secure Cloud Data Warehouse, and allows them to prepare, cleanse and transform their data for onboarding through its intuitive PurpleCube Studio module for data integration.

PurpleCube is now available to global companies looking for an all-in-one analytics solution to fulfil their data analytics needs and business use cases in the most flexible and cost-effective way.

business@khaleejtimes.com