Local Business

Gulf Sotheby's, Luxhabitat join forces to form luxury real estate platform

Staff Report/Dubai
Filed on June 14, 2020


Luxhabitat and Gulf Sotheby's International Realty have announced a long-term strategic alliance, which will see the creation of a unified real estate platform moving forward.

As one of the biggest of its kind in the sector, the partnership will see Gulf Sotheby's powerful sales engine with record-breaking deals and global reach combine forces with Luxhabitat's strong marketing and technology platform to create the most influential luxury real estate firm in the region. 

The partnership will result in a merge of the sales and operations teams from both companies and a 10-year partnership agreement in design, branding, marketing & technology.

The new platform will also be co-branded to combine the market strengths of both companies and increase brand awareness, market share, and customer loyalty.

The Dubai-based brokerage arm of the business will be spearheaded by George Azar as the chairman and Chris Whitehead as managing partner leading the sales and operations teams.

Oriol Font will remain the CEO at Luxhabitat; which will serve as the technology and marketing partner for the new co-branded platform, while simultaneously leading the global expansion of the proptech business. Luxhabitat will now be focused on supporting established real estate players in the technology and marketing space, that will prove to be a gamechanger for the traditional real estate brokerage model.

The partnership will consolidate the market share of the two firms to create a combined force of 75+ sales brokers, a specialised range of local and global technology and marketing tools, and represent the largest digital share of voice in Dubai's real estate market.

"We couldn't be more excited to announce this partnership as the best deal we have done in the history of this firm. Both brands represent and compete for a comprehensive share in the luxury realty sector. And yet, we are extremely similar in our brand identity, market positioning and sales apparatus. It's a perfect alignment, that makes us the only luxury realty brokerage in the market today," said George Azar, chairman of Gulf Sotheby's International Realty.

Oriol Font, CEO of Luxhabitat, said real estate players are facing an environment that requires them to focus on value-creation and a very multi-disciplinary skill set to remain competitive.

"The depth of talent and complementary expertise from both companies will enable us to better serve both our sales professionals and our increasingly demanding global clientele," Font said.

- business@khaleejtimes.com

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