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Galadari Automobiles, Emirates NBD to offer customised vehicle finance solution

Rhonita Patnaik/Dubai
Filed on February 1, 2020
NEW FINANCING OPTIONS: From Left, Sameer Bhatia, Sameer Abbas, Rashid bin Tarraf; Axel Dreyer, Shah Basharat, Vijay Belani, Welson Gonsalves and Vijay Prabhakar at Mazda showroom, Galadari Automobiles in Dubai on Friday. - Photo by Shihab

The strong relationship between Mazda and Galadari Automobiles is almost five decades old.

Galadari Automobiles, the exclusive distributor of Mazda in the UAE, has joined hands with Emirates NBD bank to design a limited-time finance solution for its valued customers.

A two-day sales event, being organised on January 31 and Feb 1, 2020, at Galadari Automobiles - Mazda Showroom on Sheikh Zayed Road is witnessing bigger customer engagement and footfall than last year. Every customer who books a selected Mazda vehicle during these two days will receive a free iPhone 11 Pro. Additionally, customers also benefit from three years or 60,000 km service package, one-year insurance and special trade-in deals. Those booking the vehicle on these two days also get a guaranteed gift by participating in the Spin & Win contest where buyers get high-end premium services for free from Galadari Automobiles' Ziebart Auto detailing centre.

Axel Dreyer, CEO of the Galadari Brothers Automotive Division, said: "We are witnessing more footfall at this event than last year. Galadari Automobiles had an excellent 2019 with a double-digit growth. We would like to continue the same performance in 2020. With Expo 2020 around the corner, the automotive industry is expecting to benefit from the influx of a huge number of visitors coming to the UAE. The automotive retail environment has become competitive, as a distributor we need to constantly offer customised solutions for a premium hassle-free car ownership experience to our customers. Events like these offer a one-stop solution to customers who can avail of easy and simple documentation with spot approvals. The synergetic effort from our sales team and the team from Emirates NBD makes the process of car ownership simple and hassle-free. For us, it's a big event because we have the new 2020 models and would like to showcase the All New Mazda3 as well as the whole line-up of SUVs."

"The strong relationship between Mazda and Galadari Automobiles is almost five decades old. With the launch of All New Mazda3 last year, Mazda is now moving more towards a premium segment and it becomes imperative for us to match this premium product portfolio with the premium customer experience. Galadari Brothers, in general, and our Automotive Division, in particular, continue to map and refine the customer journey with world-class experience at various touchpoints through digital transformation initiatives and infrastructure enhancement. I congratulate both our Automotive Division and Emirates NBD for such initiatives that keep the customer experience and customer convenience at their heart," Mohamed Yahya Kazi, Director & Group CEO of Galadari Brothers commented.

The trade-in deals extend to all brands at the event. So, it's a win-win for the buyers.
Dreyer continued: "Our technical team is onsite for inspection of vehicles to do a proper evaluation of the used cars on the spot. With the Emirates NBD support staff here, we can conclude the deals at the showroom on spot."

Even the digital channel has played a huge role in customer engagement as well as awareness, according to the CEO. "Our marketing team has been instrumental in a lot of pre-activities to attract the customers through right communication channels, whether it be social media, emails, SMSes. Now we are harvesting the efforts of the marketing team with a much bigger footprint than last year," Dreyer maintained.

In line with the Mazda's Brand Essence of "Celebrate Driving", the event is engaging not only to the prospective buyers but also for their families as they can enjoy variety of activities such as face-painting. The two-day event is expected to be a huge success with the attendance of a good number of prospective Mazda buyers.

Mazda is also offering test drives on all the cars to make first-time buyers more familiar with what the brand has to offer. At the event, Mazda CX-5 is the hero but the 7-seater SUV CX-9 is also generating a lot of interest as well as the All New Mazda3 that is picking up a lot of inquiries.Recently All New Mazda3 was awarded Women's World Car of the Year - Supreme Car Award & Best Family Car Award at the Dubai International Motor show 2019, which has piqued the interest in the prospective car buyers.
- rhonita@khaleejtimes.com


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