Cofe App announces UAE expansion

Cofe App, the coffee-centric online marketplace announced its expansion to the UAE, with the brand all set to serve enthusiasts living and visiting the Emirates in light of Expo 2020 Dubai to be held this year.
Having initially launched in Kuwait and expanding to Saudi Arabia to serve 24 cities, the brand is now live for coffee lovers in the UAE, one of the GCC's largest and most important markets.
As one of the fastest growing market's in the region, the UAE expansion is a crucial step in the brand's strategic growth plan. With exclusive centers catering to multi-commodity sectors, Dubai attracts coffee companies from around the world, serving every kind of coffee connoisseur, making it a natural choice when it comes to furthering Cofe App's growth objectives.
Cofe App has launched its services across all seven emirates. The brand will serve as an online platform for all kinds of coffee houses, including both international franchises, as well as artisanal coffee roasters. The expansion was planned keeping Expo 2020 in mind.
Cofe App founder and CEO Ali Al Ebrahim said: "For us at Cofe App, every new market that we open in brings us one step closer to our goal of serving all kinds of coffee lovers across the globe... the timing for the launch couldn't have been better with the Expo 2020 just around the corner. Considering the kind of international crowd the UAE attracts, it will be interesting to serve customers from different countries and backgrounds as well as varying coffee preferences."
Having successfully expanded to Saudi Arabia last month, the UAE launch will enable the mobile application to serve a greater number of audiences within the GCC and Mena, before it expands into the international market starting with Turkey and the United Kingdom in 2020.
The app in February last year closed a pre-series A round of funding, raising $3.2 million dollars funds from investors across the Middle East and from Silicon Valley.
- business@khaleejtimes.com