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Al Adil upgrades ecommerce portal, records jump in online sales Filed on September 1, 2020
Dr Dhananjay (Jay) Datar, chairman and managing director, Al Adil Trading. - Supplied photo

The younger generation prefer to shop online rather than making frequent trips to supermarkets or grocery stores.

Al Adil Trading, the popular Indian brand, has upgraded its e-commerce portal and is placing great importance to the concept of online selling, according to Dr Dhananjay (Jay) Datar, chairman and managing director, Al Adil Trading.

"Online ordering is becoming the norm of the times. There has been a dramatic increase in the awareness level about the necessity to use our e-commerce portal. With the increasing online traffic, we expect to generate nearly 30 per cent of sales this year as against the 10 per cent we had from online last year," he said.

Elaborating the increasing significance of online sales, Dr Datar observed that though Al Adil got into the online space a little late and though it was only a small component of their retail presence, the changing buying habits has necessitated the need to make this the main platform to reach out to customers.

"During the covid-19 outbreak there was a decline of around 50 per cent in our supermarkets. With the stores open, it's gone up to 25 per cent lower than pre-Covid-19. It is also now very obvious that most of our shoppers want deliveries at their doorstep. Strengthening of our online portal services enable us to meet this need in a comprehensive manner," he added.

"It has become very obvious that a sizeable number of shoppers in the UAE, especially the younger generation, prefer to shop online rather than making those frequent trips to supermarkets or grocery stores. Initially we depended on third-party portals for our online sales. We had links on these platforms that would lead a shopper directly to Al Adil e-store. But now we have strengthened our own online portal to reach them. Though we had our own dedicated online store, there was a latent need to provide a better online shopping experience. Our revamped portal will help us pick additional traffic load."

According to Dr Datar, the upgraded software will also help Al Adil to launch a loyalty programme. According to him, loyalty programme is the key to get online shoppers coming back. he delivery side, Al Adil also makes optimum use of their own fleet along with third-party providers in order to meet the delivery promises.

"Even though it will cost us more when a third-party is involved, keeping in mind the need to provide seamless customer service we have entered into this tie-up. This is yet another initiative from our side to enhance customer satisfaction," he said.

Staff Reporter

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