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Elaborating the increasing significance of online sales, Dr Datar observed that though Al Adil got into the online space a little late and though it was only a small component of their retail presence, the changing buying habits has necessitated the need to make this the main platform to reach out to customers.
"It has become very obvious that a sizeable number of shoppers in the UAE, especially the younger generation, prefer to shop online rather than making those frequent trips to supermarkets or grocery stores. Initially we depended on third-party portals for our online sales. We had links on these platforms that would lead a shopper directly to Al Adil e-store. But now we have strengthened our own online portal to reach them. Though we had our own dedicated online store, there was a latent need to provide a better online shopping experience. Our revamped portal will help us pick additional traffic load."
According to Dr Datar, the upgraded software will also help Al Adil to launch a loyalty programme. According to him, loyalty programme is the key to get online shoppers coming back. he delivery side, Al Adil also makes optimum use of their own fleet along with third-party providers in order to meet the delivery promises.
- business@khaleejtimes.com
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